A&T Unique Selling Point (USP)
A&T Auto Group is a trusted, community-focused dealership known for customer service, transparency, and family values. However, its current USP graphics are outdated and no longer reflect the brand’s growth or modern customer expectations. This rebrand is an opportunity to refresh the visuals and clearly showcase what sets A&T apart.
Objective:
Redesign A&T Auto Group’s USP graphics to better reflect the brand’s personality, values, and customer promise. The new designs should be visually impactful, adaptable across digital and print media, and convey a cohesive narrative that strengthens the A&T brand.
The original A&T Advantage Logo might be considered too plain due to a lack of visual interest. It uses a generic typeface with minor customization, contains no unique shapes, symbols, or graphical elements, and ultimately looks like it could belong to any brand rather than being clearly tied to A&T Auto Group.
The new concept is a stronger representation of the brand, featuring distinctive visual elements that make it more memorable and aligned with A&T's identity. Unlike the previous design, it uses thoughtful typography and symbolic details to convey a bold, confident, and a distinctive brand image, enhancing both recognition and impact.
This project and assets belong to Stream Companies, LLC.